About
A neighborhood cafe
with a supply chain.
Chocojava is a vertically integrated specialty coffee, tea and bean-to-bar chocolate brand: from farm to cup, from cacao to bar, in cafes that belong to their streets.
Chocojava is a Gr3ySpace company.
Gr3ySpace is a Dallas-based consumer and operating services group. Chocojava keeps its own name, its own cafes and its own craft; the group supplies purchasing, technology, training and capital so every cafe can invest in sourcing, equipment and people without losing the character that makes it worth visiting.
Leadership
The people behind Chocojava.
Co-Founder and Chief Executive Officer, Gr3ySpace
Alexandra leads Gr3ySpace and every company in it, Chocojava included. She built her operating discipline at Toyota and Danfoss, applying lean methods to complex multi-site operations, and holds Chocojava to one rule: prove it in our own cafes before it is franchised to anyone else.
“Prove it in our own stores before we franchise it to anyone else.”
Her six dogs
Co-Founder and Chief Operating Officer, Gr3ySpace
William owns the operating build behind Chocojava: the sites, the people, the equipment and the systems every cafe will run on. Before Gr3ySpace, his companies delivered more than 10,000 homes and apartments across eight states and Washington, D.C., without ever running a team larger than 25 people.
“Get the first location right and write down how it runs. Then do it again.”
His four rescue dogs
Chief of Staff, Gr3ySpace
Suebina works directly with Alexandra to keep Chocojava, LawnPoint and the franchising business on one set of priorities. She spent twelve years training intelligence professionals in the U.S. Intelligence Community and was a top-ranked U.S. real estate agent for five consecutive years.
Head of Investor Relations, Gr3ySpace
McCory is the senior contact for investors and strategic partners with an existing relationship with Gr3ySpace, and reports every location’s numbers plainly. He advised Fortune 500 companies on treasury services at Bank of America and served as a Foreign Service Officer with the U.S. Department of State.
Head of Research, Gr3ySpace
Joe’s research is how Chocojava proves each cafe before it grows. He studies markets and sites, guest demand and the economics of each cafe, screens acquisition targets and builds the return models that show when a concept is ready for its next location. He reports to William Pohl III.
His approach is experimental: test, measure and repeat before scaling. He developed it during a decade in biotechnology, purifying proteins for gene and cell therapies and rising to department supervisor, and spent 12 years producing and directing live events nationwide and abroad, where he learned what brings customers back. He holds a biochemistry degree, with honors, from Towson University.
Office Manager, Gr3ySpace
Julia runs the office and front desk and keeps leadership’s schedules, travel, expenses and meetings organized as Chocojava prepares its first cafes. She answers the main line, coordinates office vendors and supplies, and leads onboarding so every new team member starts with what they need. She reports to William Pohl III and assists Alexandra Pohl.
In the Air Force she held instructional and leadership roles managing training and qualification programs for hundreds of personnel, and over more than eight years in executive aviation, global operations and program management she supported senior national and military leaders. She holds a Bachelor of Science in Cultural Anthropology and an Associate of Science in Space Technology.
Who we are
Built on four crafts and one standard.
Boutique cafes and coffeehouses, tea lounges, travel kiosks and food-hall counters in six metros, company-operated first.
A planned Dallas bean-to-bar facility for couverture and packaged bars, and in-house roasting for proprietary profiles.
Planned direct-trade relationships in seven origin countries, multi-year price locks and origin programs funded from procurement.
Packaged goods in specialty grocery and hospitality, subscriptions and delivery, corporate gifting and events.
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